The Blockchain Approach to Customer Relationship Management
Cointelegraph By Fred Jin's original article for cointelegraph.com reduced by 77%
An average company in the United States ?believes? that up to 25% of its entered data is inaccurate, creating customer misinformation rather than customer insights. Overcoming the sluggish pace and prohibitive pricing of traditional CRM technology as well as adapting to shifting market trends and customer needs requires a new infrastructure for delivering and connecting data and services - blockchain can be that solution. As the leading industry solution, for which progressive projects are beginning to reshape customer relationship management through blockchain, the real value of CRM will begin to unlock.
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