Revamping the Traditional PPV TV Subscription Model With Blockchain
Andrew Rossow's original article for cointelegraph.com reduced by 46%
For the past few months, the modern world has witnessed TV providers battle it out for the exclusive streaming rights for consumer-favorite shows such as Seinfeld, Friends, The Big Bang Theory, The Office and South Park.On Nov. 12, Disney took the industry by storm with the release of its Disney+ streaming platform, which attracted over 10 million subscribers within 24 hours. While Disney has very little to do with blockchain technology and digital currencies, industry leaders such as Salesforce co-founder and CNET founder Halsey Minor believes he has found a way to decentralize the traditional PPV model, bringing it into the homes of over 60 million Americans and into the hands of over 200 North American TV service providers before other media giants get the opportunity.
How can a token-based solution help transform a traditional viewing model such as PPV?Disturbing the TV signalTraditionally, the PPV model hasn't been entirely seamless, at least in today's digital age. PPV is designed to "Push out" non-subscribers from the viewing experience, making its content more appealing. Arguably, PPV hasn't been as appealing to viewers, particularly younger viewers.
Why? Because who seriously pays for PPV anymore, short of going to a bar and watching the latest UFC or boxing fight? By migrating PPV-tech onto a blockchain, viewers will hopefully be provided with a more seamless and cost-affordable means of viewing. As the battle in cutting the cable continues in tandem with the battle for TV streaming and syndication rights, iNDEMAND anticipates staying relevant and will "Continue to look for opportunities to provide quality content without friction," as Ward emphasized.
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