Meet The Blockchain Companies Hoping to Disrupt the Publishing Industry
Andrew Braun's original article for blockonomi.com reduced by 41%
While different proposals have different mechanics, the core idea behind them is that a lot of the things that traditional publishers do, like managing copyright and licensing, distributing profits, and facilitating collaboration, could easily be done in a less centralized way using smart contracts and a blockchain record. If you're talking about the publishing industry, you're typically talking about print media distribution, though many of the improvements that could be applied to print publishing could easily map over to other fields that deal with intellectual property, media distribution, collaborative work, revenue-sharing, et cetera. Traditionally, this has all been managed by large publishing houses that can afford to do all these things at a large scale, but online collaboration tools mixed with blockchain smart contracts offer a less-centralized solution that can allow work to be tracked and paid for without needing someone in the middle doing the legwork.
It's designed to be user-friendly on both the user and the publisher end, which is an important step for any blockchain project that's looking to actually make it in the general market. Orvium, founded by former CERN and NASA employees, is trying to put the academic publishing process on the blockchain. Po.et isn't exclusively a publishing blockchain, but rather focuses on creating a common metadata format that can be used as a universal ledger for creative digital works.
As in so many other industries, the idea of blockchain seems to have released a flood of creative energy, and as an already-going-digital industry, publishing seems ripe for the change.
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