Major Swiss Telecoms Firm Swisscom to Distribute Tokenized Artwork
Adrian Zmudzinski's original article for cointelegraph.com reduced by 53%
Major Swiss telecommunications company Swisscom announced its plans to distribute tokenized artwork through its Swisscom TV television network. Per the release, limited artworks - initially 100 works by 30 artists - from selected artists are exclusively available on the Swisscom TV box through the NOOW app. The app was developed by Swiss tokenization startup Dloop.
The press release claims that digitization has eroded the value of original art by allowing it to be copied without any quality loss. "NOOW helps me to bring art to the screen. It also offers new creative opportunities to experiment with animated images and offer them to a wider audience." As Cointelegraph reported in March, the blockchain-based art registry startup Artory has acquired auction house database Auction Club.
In May last year news broke that American online art auctioneer Paddle8 and The Native, a Swiss tech company, were launching a blockchain-based art authentication service.
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