Juventus Soccer Club Releases Blockchain Token for Fan Voting
Ana Alexandre's original article for cointelegraph.com reduced by 60%
Italian professional soccer club Juventus has released its own token to enable fans to participate in voting and polling. Following a year-long development, Juventus' branded token is now available on Socios.com, a tokenized fan-voting platform for sports, according to a Dec. 2 announcement.
The token's initial price is 2 euros per token, while a limited amount of free tokens will be available through the augmented reality feature of the Socios.com app, "Token Hunt.". Fans who hold the token will be able to vote in a range of club-related decisions, the first of which will determine the club's song for when it scores a goal. Initially, the club planned to release the token in the first quarter of 2019.
The decision to develop a branded token followed a similar initiative by Paris Saint-Germain. Sport teams around the world have actively embraced branded tokens to improve interaction with their fans.
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